Media literally means conveying a message and it is said to be those devices that are responsible for conveying the message and provide the natural platform and channel for the preparation and distribution of information and awareness in the society. With the development and expansion of technology and the creation of a large information society, the role of the media has become more colorful and heavier. Examples of this definition are media such as newspapers and magazines, radio and television, environmental advertisements (billboards), virtual and digital media, etc. The most important task of this culture building unit is to consume safflower and promote the cultivation of this product in various audio and video formats.